Elon's company after Zip2 was called Why? Probably because he didn't have a great name (besides as he wasn't exactly sure what the company was going to do, with only a vague idea of becoming an "online financial conglomerate" for consumers. He was wired $5M by Mike Moritz of Sequoia, supposedly with no papers signed, just based on this vague notion (shows you how (a) how easy it is to raise VC after a successful exit, and (b) how frothy it was in 1999)


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